Vye The Label, founded by Vivien Yeung focuses on putting sustainable and ethically made clothing into fun sizes!

Born in Hong Kong, raised in New Zealand then moved to Australia, Vivien has experienced life in different extremes. Living her formative years in New Zealand shaped her love of nature and goal to preserve it.

As we currently alter our daily habits to reduce waste, recycle and simply do our part in preserving our planet, we find this movement gaining traction in all facets of life and fashion is no different. However, Vye is no ordinary sustainable fashion brand.

With a background in fashion and fashion retail, Vivien has heard time and time again that there is a lack of clothing for women of her height and under
that actually fits well. At 158cm herself, and classified as petite (under 161cm/5.3”) she found it frustrating that clothing in her size is ill-portioned with sleeves, torsos and lengths too long. Not only this, but it has been mass produced. Vivien she set out to make a change!